My father manages all of his financial affairs through a man named Wayne. His father managed all his financial affairs through that same man named Wayne. Wayne has helped me with some financial questions over the years.
I have no idea what firm Wayne is associated with. I just know Wayne.
That’s the dilemma facing big name financial firms - it’s one of the few industries where the customer trusts the person more than the brand.
Their name and reputation may inspire confidence and prestige, but at the end of the day their customers have a relationship with a person, the brand is often secondary.
That firm’s branding and the confidence it brings is important, but financial advisors need to build real human relationships and for their personality to shine.
When you’re a large national financial services firm - how do you provide video marketing assets for your advisors that are consistent with your brand standards, but local and personal to your advisor?
Flying around an in-house team is expensive, and an internal team can unfortunately only be in one place at a time. You’re limited in what you can accomplish and the budget is blown out of the water.
You can have advisory teams personally record through phones, zooms or tools like riverside, but is that the image you want to project? And how will you manage the hidden menace of self recorded video - bad audio?
Financial marketing teams need reliable local production, strictly managed brand and compliance standards and a post-production teams that are consistent and can keep up with fluctuating needs
And on top of all that - someone to manage it all.
Lightswitch partners with some of the nation's largest financial firms to fill this gap.
We provide a single point of contact who becomes an expert in their brand. That producer serves as their conduit to hundreds of vetted worldwide crews and our centralized team of senior editors in Chicago.
They get local stories, personal videos, and a keen eye on compliance and brand.
If you need a way to show your advisors are more of a Wayne, and less of a franchise branch - that’s what Lightswitch is built to do.
-Bryce Anderson
CEO / Partner
bryce at lightswitchvideo.com
Learn more about how we help financial firms produce local stories
(featured photo of actor Wayne Knight, not THE Wayne)
