20+ Questions for Customer Testimonials

Looking to create video testimonials for your business, but not sure where to start? We compiled a list of 20+ questions (separated by different industries) that you can use to get the best sound bites possible for your videos!

General Questions:

• What did you like best about our product/service?
• How has our product/service helped you?
• How would you rate our customer service?
• What do you think sets us apart from other companies?
• What do you think of the value you received for the cost?
• How would you describe the overall experience you had with us?
• What would you say to someone considering using our product/service?
• How did you hear about us?
• What made you choose us over other companies?
• Did you have any issues or problems, and if so, how were they resolved?
• How likely are you to recommend us to a friend or colleague?
• Is there anything else you would like to add?

Patient Questions:

Medical care is highly personalized, and health can be an uncomfortable topic for viewers to face. Testimonials should focus on putting the audience at ease and building their trust to showcase an environment and experience that is knowledgeable, welcoming, and reputable.

• How long have you been going to this practice/hospital?
• How would you describe the ambiance of the office?
• How would you describe the staff and doctor
• Tell us why you keep coming back to this practice?
• Do any of your family members also go to this practice?
• Describe the service you receive here.
• Do you have any memorable experiences or stories you’d like to share?
• Would you recommend this practice to others?

Customer Questions:

Testimonials for your target audience should map out what a typical journey with you and your company might look like, and feature individuals that fit your business’ buyer persona. Give them the evidence they need to see that your company is the only one who can provide the quality service they’re looking for.

• How would you describe the ambiance of the office?
• How would you describe the staff?
• Describe the project/service this business completed for you?
• Describe the quality service you receive here.
• Do you have any memorable experiences or stories you’d like to share?
• Would you recommend this business to others?

Recruitment/Employee Experience Questions:

Your testimonials for employee recruitment should position your company, its employees, and its values in a way that describes a fulfilling, positive, and dependable experience for everyone. It should answer why your company deserves the time and effort it takes for individuals to complete the application process (if they’ve made it far enough into your site to watch your testimonials, they’re already interested!), and show that your current employees are enthusiastic about the work they do and who they do it for.

• What is it like to work at COMPANY NAME?
• Why did you choose a career in FIELD?
• How do you make an impact on others' lives?
• How does COMPANY NAME encourage community service and outreach?
• What is your favorite part of your job?
• What makes COMPANY NAME stand out above other places you've worked?
• What makes COMPANY NAME a great place to work?
• How do you engage with your coworkers on a daily basis?

Still looking for more information on creating your own video testimonials? Check out our Ultimate Business Guide to Customer Video Testimonials. Want even more info? Let us help!